Amber Alerts using the Social Web . . . at least somewhat

It's been my experience that government and quasi-government agencies are always the last ones to figure out the technology that helps them accomplish their mission. For the most part, my impression has not changed, though more and more I am seeing a glimmer of hope.

There are police officers , emergency management personnel, homeland security employees, and firefighters on LinkedIn, Facebook, MySpace, and several of the other social networks, and more and more poised to enter The Relationship Economy.

From my time in the criminal justice field (and discipline), I have developed an outside the walls network of thousands of these folks (they are "connected" to me in the address book on my computer, and frequently post on my old-school wall known as an inbox while CCing others). I have seen a select few (and growing) number of folks over the past 15 or so years adopt (and adapt to) the various iterations (is that spelled right?) of communications technology and I am often impressed by their progress. In fact, the friend I mentioned in 4score and . . . how would Lincoln do on Twitter?, where I observed that the combination of my time working for the government and my legal training and my current focus on education was not a good breeding ground for brevity, works in this very field.

In the recent past, though, I have seen a more useful (my opinion) adaptation and implementation, and have noted police and fire departments using Twitter, the microblogging service that feels a lot like a mashup of instant messaging, chat rooms, and 2-way radios. I first noted that three police departments were on Facebook (update: there are now five) and two (there's now a third, but no posts yet, though they have 5 followers) are on Twitter. I made some suggestions in our recent book that police departments could find innovative ways to communicate with the communities, and I have been impressed with those who are (and I am waiting patiently for the tens of thousands who are not). I delved a little deeper into a hypothetical scenario in the post on Social Network Commerce.

I have noted also that a fire department is Twittering (update: Now there's a second). The @LAFD has a very active presence in the Twitterverse, and they add followers by the day (you can follow them, too) though they are only following one. And I just realized that there are nine (yes, 9) Fire Departments on Facebook -- wow!

And today (Wednesday, April 30, 2008), while Twittering with Chris Brogan (@chrisbrogan), I learned from @wscottw3 (yeah, the Comcast guy) that Amber Alerts are on Twitter, too - see @amberalerts. I knew that Jason, with Herban Media has had an Amber Alert application on Facebook for a while, and our local (Nashville) media does a decent job of putting the alerts out, but Twitter seems to be the perfect place for them (especially since they just received another infusion of funding).

I don't know that the @amberalerts on Twitter are from an official site, but the program is a Department of Justice Initiative, and before now, I had only seen the Transportation Safety Administration getting involved (other than covertly) in the social web. The only problem with this demonstration is that @amberalerts hasn't seen a Twitterpost since three months ago. I suspect that's not reflective of the most recent Amber Alert . . . but it's the thought that counts, right? I did find that the @Amber_Alert Twitter Feed is directly from the national website DM, so make sure you follow the right one!

What do you think?

BTW - I promise to make my next post on something unrelated to Twitter . . ..

The COMcast ic forecast -- chance of storms

. . . with possible improvement if COMmunication improves

Jay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement of service and innovation of propositions to their customer base, both personal and business. He suggests that they could be customer service trend-setters and thought leaders, which would be a great improvement over their current ranking by a 2007 J.D.Power survey, that ranked Comcast second-to-last only to Charter in customer service for cable and satellite TX providers. Bob Fernandez, in article in The Seattle Times that Jay quotes, discussed this survey, and noted that in the February issue of Consumer Reports, Comcast ranked ninth of 10 big telecom companies. It was sandwiched between Time Warner Cable, at No. 8, and last-place Charter Communications.

I first got engaged with Comcastic customer service with a post by a (local to me) Nashvillian, named Mark Kerrigan, in a fabulous demonstration of the use of webtime by corporations. Mark was frustrated by the local Comcast office's attempts at customer service, so he went to the best distribution channel he had available -- his blog. Mark had a follow-up appointment (after a three day wait) scheduled from 8-11 AM. He wrote, the breakdown in communication became apparent when someone from Comcast called at 9:28 on the day of service to “remind” us that we were scheduled to have a service tech come out between the hours of 12 and three! I read that post and thought, "good for him, he's demonstrating the communication style needed in The Relationship Economy -- talking out in the open." And the next day, Mark blogged again, and it blew my mind (not that he's not that frequent, but what he was writing :-). Mark reported a phone call from Frank Eliason,with Comcast Corporate. Mark explained how it felt to know he was speaking with someone who could actually do something about the service (or lack of service) provided.

Shortly before this, I had been working with Mike Orshan to start a series of initiatives called The Conversation On . . ., on Facebook, and we had posted the first 50 or so companies from the Fortune 100 (and begun a website, too) to try to organize "the good, the bad, the new, the old, the newsworthy and the hopes regarding the United States number 84 company in revenue." Seeing an opportunity for traction and momentum, we pushed the Comcast group to the front of the line for development. Check out the Facebook Group for more -- if you join, you could be member number 440!

But webtime wasn't over yet with the Facebook group addition . . . the Comcastic Twitter initiative had just launched. Two Comcastians, known as @wscottw3 and @ComcastCares (Scott Westerman and Frank Eliason) started responding to Twitterposts by Comcustomers (who were "venting" about Comcast) like they were personal account managers. I saw a variety of high and low-profile technology folks being helped, and even saw some Twittered follow up posts. Take a peek at how messages are passed on Twitter by @mjlambie, @chrisbrogan, @bloggersblog, and @jowyang. if you aren't familiar with this technology. You can see more at The Comcast Tweet Scan. Scott and Frank are doing so well in addressing the issues that they are getting referrals for both customer service and strategy!

So yes, Jay, I think Comcast can reverse the storm.

They were #84 on Fortune's list (they are #79 now)and they have one heckuvan Internet presence, too! Alexa.com Site Stats for comcast.net show Comcast.net has a traffic rank of: 123 (wow - they were 223 on March 20), and they have been online Since: 25-Sep-1997. But it would take a transition, no, a company-wide transformation, to relationship-based customer serving. As we noted in a previous post, relationship building for businesses seems almost counterintuitive. Back in the day, Customer Relationship Management was the practice of leaving the house, stopping for a cup of coffee at the local diner on the way to work, taking a break to visit with your neighbors who happened to be long-time customers, and generally engaging others in conversations about anything and everything. And that, in webtime, is what it will take to divert this storm.

So how do you engage your customers in webtime? You can use simple tools, like this mini-mashup I got from Steve Rubel to check customer service posts for Comcast (or the company of your choice). You can also search the blogosphere . . . Technorati has 541 blogs listed in a search for Comcast in their aggregated blogs, alone. Now, many of them could be spammer sites, but they all tagged their main blog with Comcast, and at the time this was written, there were individually 2,864 posts tagged with Comcast on Technorati (this should make it # 2,866 if Jay tags his).

But searching these sites, whether manually or automatically, is not the solution. There must be something better!

Imagine a public access portal set up strictly for Comcast communications. In that portal is a live blog collector and a live Twitter stream (among other cool tools). The posts are searchable, sortable by keywords, and threadable. A potentially disgruntled Comcustomer finds the portal (shouldn't be too hard with the search tool of choice) and searches for their specific issue (no service, delay in responding, blocked file transfer, late technician, etc.). They locate an ongoing thread, and see that others, perhaps others in their area, are experiencing the same problem. In this example, the threads will serve as a FAQ section that is updated in real time. Instead of making a new call or sending another email, the Comcustomer can say "me too" by tagging the post or thread with their location or adding a simple comment.

If you really want to kick your imagination into high gear, envision a webcam of the technician speeding to your location . . . That's the webtime way!

What do you think?

Disclaimer: The author is not a subscriber to any cable or satellite TV provider, and has not been one since 1990. Though this may indicate that he does not know much about these providers, it does not indicate that he's unable to know a storm when he sees one. And this, my friends, is a storm!

comcastcares

4score and . . . how would Lincoln do on Twitter?

I received a call today from a friend who asked for assistance in brainstorming a two-and-a-half hour presentation on a topic she was very familiar with. She doubted that she could keep the attendees' attention for that long, though she knew the material.

My first suggestion was "engage them."

So how's that done? First, you have to get their attention. Next, you have to have something they are interested in. Finally, you have to find the intersection of what they know and what they are comfortable talking about in public. Combine all this with getting them to talk more than you, and you have a winning formula for interactivity!

As long as you keep it brief.

I'm not a natural at this. Many of my colleagues (see either my LinkedIn profile or my Hotlist for some examples) will tell you that the combination of time working for the government combined with my legal training and my current focus on education is not a good breeding ground for brevity. As an introvert, I don't necessarily enjoy the time where I am the only one talking, but I do know how to tell you everything I know about (your topic here) in 3 hours or less. But I recognize that brevity is good in this fast-paced, attention deficient world.

Can you feel my my pain?

I learned from Brian Solis, that technology and thought leader extraordinare Stowe Boyd has begun training others on brevity. Stowe told the world that he is posting a schedule of the times that he will make available for meetings with companies at the Web 2.0 Expo, and he is not going to accept email-based proposals to meet, only Twitpitches.

Twitpitches? That means 14o characters or less to get his attention? Is that possible? The title of this post is over half that long! Sarah Perez from ReadWriteWeb credits Stowe as the inventor of Twipitches . . . so who is going to start the training program?

Brian says he knows that it’s a huge amount of work to shift from a blast mentality to a one-on-one pitch regiment. . . it’s time to change things up. Make the time to invest in relationships with those who can help you tell your story.

Wow! So in order to build relationships with some people, we have to take less of their time? That sounds a lot like a digital elevator speech.

So I got to thinking, how would Abraham Lincoln have pitched the Gettysburg address on Twitter? (the original is here -- it's 271 words -- I'm not counting all the characters)

Here goes:

87 yrs ago we sed all menR equal-Now weR fighting. Lets honor the dead so this nation under God is free & govt of by & 4 people won’t perish

What do you think?

Completely and totally unscientific . . . but Facebook beats LinkedIn and Myspace for growth

. . . and, I'll bet more Twitterers have Facebook than LinkedIn and more Facebook than a MySpace (or at least they talk about Facebook more).

(corrected)

According to Twist, which displays trends on Twitter, Facebook is discussed a lot more than MySpace (at least in the past week).

And there's a whole lot more being discussed about Facebook than LinkedIn, in the same time frame, too.

Is that relevant?

I think it is when you look at the March 2008 statistics, that show MySpace has or is reaching the saturation poinnt and Facebook is doubling year-to-year (no, I didn't plot this out month-by-month). According to MarketingCharts.com, MySpace is up 8%, while Facebook is up 98%. LinkedIn managed a 319% increase in the same period.

To confuse these results even more, see what we, the users, reported to be the 100 best Web 2.0 applications. Over 1.9 million votes were cast to select these Webware 100 winners in the Social space:

What did we miss? Perhaps the OpenSocial initiative is working better as a marketing strategy than an implementation plan? :-)

So what has changed in the past year, since the 2007 Webbys?

What do you think?

Freelance Security probes on LinkedIn - Rickrolled?

I got this email today . . . from CSIS Security Group [kas@csis.dk]

Dear LinkedIn user: Meet Mr. John Smith!

You have a profile on LinkedIn.com and you have chosen to connect with "John Smith". This itself is not a problem, if it wasn't for the fact, that John Smith doesn't really exist (in real life). The profile was invented as part of a security experiment in pitfalls of Social Networks to determine and illustrate potential risks using Social networks, such as LinkedIn. The presentation was just released on the Fraud Europe conference in Bruxelles today.


We decided not to release any detailed information about who and how John Smith got connected with in his network. However, we felt obligated to inform all Linkin accounts hooked up with John Smith about this piece of research and the release of the final edition of "Social Networking Risk - Who Do You Want to be Today?".

With the paper being released we will delete the "John Smith" profile!

If you've not already guessed it, you're receiving this e-mail because you are linked with john Smith. We hope this will be a leason learned and nothing else ...

All data harvested during the past year, will be deleted. We will also inform LinkedIn and asking them to remove the profile.

You can download the presentation given at Fraud Europe conference at the following URL:
http://www.csis.dk/dk/media/LinkedIn-Threats.pdf

The technical paper, used as background for this presentation and released in January 2008, can be downloaded here:
http://www.csis.dk/dk/media/LinkedIn-V2.pdf

Best regards,

Dennis Rand, Security- and Malware researcher CSIS Security Group http://www.csis.dk

---
CSIS Security Group
www.csis.dk


A Google search for "LinkedIn CSIS Security Group" found Martin Lynge Hansen at http://www.linkedin.com/in/lynge . . . maybe I should Rickroll him? I flagged him and linked to this post.

linkedin.john@gmail.com LinkedIn Profile: http://www.linkedin.com/in/linkjohnsmith

what do you think?

UPDATE: I posted it on my blog, and flagged the profile to linkedin as misrepresentation -- it's gone now, go figure.

Thanks LinkedIn, but with over 3,000 connections how many got the email and how many flagged the profile?

I found one other who posted this, see Uncommon Sense Security.

More on a search for linkedin.john@gmail.com:

http://www.linkedseo.com/list.php
http://www.meta-guide.com/malta/cse12.asp

Claiming your LinkedIn profile on Technorati -- is there a reason?

I learned from @ProBlogger (AKA Darren Rowse) that Technorati made it possible to claim your Twitter account. I went through the process, the most technical of which was extracting the URL from the the pre-designed html code and posting it on Twitter.

And then I got to thinking . . . I have used LinkedIn for a lot longer, and it has a lot more information . . . why not see if I can claim my LinkedIn profile?

Well, I did it. It's as simple as providing Technorati with your LinkedIn public address (mine is here) and then inserting the web address they give into your profile page (I added it to my summary).

Now I just have to figure out whether that's something that will be productive. There are only 4,456 Twitter accounts on Technorati at the time of this post, but it appears there may be only a few on LinkedIn.

And yes, I realize that neither of the above are ranked very high, but I am having fun, and the day ain't over yet!

(and I bet you are going to try one of these out now that you are finished reading this post).

What do you think?

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