Experienced Criminal Justice Professor looking for trend-setting police departments in need of free social media assistance

(not for me -- for my students)

Despite the economic challenges we are facing (or perhaps because of them), the growth of social media use by businesses and organizations continues. Many a company executive is being educated on why they need to blog, what good having a Facebook or LinkedIn account is, and what Tweeting (not Twittering) is.

The problem is, even if they do get it, most don't have the time.

If the marketing or public relations folks are able to convince the executive that having a social media strategy is important, there are two main options -- pay for it or get it for nothing.

Option 1 (paying) will likely start with adding responsibilities to someone who is already on the payroll. In a different economy, this position might be more likely to go to someone with training, but we have to make the ends meet, don't we?

Option 2 would entail finding an intern and trusting them with the reputation of the company. Not many executives are likely to be excited about this option -- even if the intern is in their bloodline.

In most cases, you get what you pay for, or at least you won't get more than what you pay for. Everyone on Facebook or Twitter is not an expert, and everyone who uses these tools successfully for their personal benefit is not necessarily qualified to do so for their company.

So what about the police? We've advocated the use of social media by police organizations to interact with the public before, and there have been some great examples of forward-thinking departments implementing strategies that admittedly don't clearly impact the community reputation of the department.

But there may be a solution.

I have, in any given month, a couple of hundred students in need of exposure to the workforce in the outside world in the profession they are interested in. Many of these are interested in criminal justice, yet almost all have a hard time getting internships. I think most criminal justice departments encounter the same problems.

So I am proposing that each criminal justice department contact each police department within a 500 mile radius of the university. I would suggest a 50 mile radius, but that would not adequately demonstrate the reach of the Internet, now would it?

Offer the police departments a chance to beta-test your 10 hand-picked social media police intern strategists. Set up a Facebook (or Ning) group and set strict guidelines for communication policy, to include a 2 month probationary period where posts have to be screened by a criminal justice professor on the collaboration site prior to presenting them to a department representative for approval. Once the probationary period is completed, the intern will still need to get department approval, but only needs to post a snapshot after the fact, along with a short summary of the logic and rationale if outside the established guidelines.

This process will serve as a test bed for more active departments in the social media space, and allow departments to see the benefits of interaction in the social space with minimal investment.

The primary responsibility of the Social Media Police Intern will be to promote the police department using a variety of social media such as Twitter, FaceBook, MySpace (if they are still around), Blogs, Yahoo!Groups, and related spaces as agreed by the faculty mentor and department representative.

The Intern will be responsible for maintaining the Twitter account with posts reflecting arrest trends, wanted persons, Amber Alerts, and other police information needing immediate public assistance. Approvals for following the department will be made according to pre-established guidelines and approved by the department representative.

The intern should maintain the department's Facebook Fan page, to include promoting events and monitoring communications, and informing the department representative of any problems exposed in the social media domain so the department can determine how to respond appropriately.

Monitoring of police-related communications (comments regarding the department or criminal activity in the jurisdiction) may also be included.

Intern Qualifications: The candidate should be someone with a mix of:

• Strong interpersonal skills
• Effective written and oral communication skills
• Able to work alone, while operating as an integral team member
• Experience using social media in a non-business, personal setting

Interns are expected to work a minimum of 5 and a maximum of 20 hours each week. The schedule will remain flexible and can be adjusted based on the intern’s availability. These internships should be offered for a term of approximately 4 Months.

For more posts addressing the need for social media strategies for police departments, click here.

What do you think?

Texting 911 -- imagine the reply "you texted to 911, if this is not an emergency . . .

please text to the local police text number -- 555-0911 -- or post your non-emergency to our Facebook or MySpace wall or send us a message on Twitter to @yourpolicedepartment."

We noted in Can we text to 911, too? there aren't too many police departments on Facebook, MySpace, or Twitter yet (though there has been some improvement), but . . . I can text the local PD to report a crime via text. We couldn't . . . text to 911 and have Google Latitude (My Location) share your current location with the police (if we choose).

Well now it's possible! (at least texting to 911, in Des Moines)

Black Hawk's dispatch center is believed to be the first in the nation capable of communicating with 911 "callers" via standard text-messaging, a big breakthrough as the country's emergency responders race to keep up with the rapid evolution of human communication.

In the understatement of the year, Barbara Vos, the state's 911 program manager, said:

"A lot of people want to text 911 - we know that"

I just wonder why this wasn't considered early on . . . must not have involved a government bureaucrat -- they know everything about business!

What do you think?

How new is new when it comes to media?

What does the term "new media" mean to you, and when is it no longer "new?"

I asked this question of my network on LinkedIn and Facebook, and got a variety of responses including:

• blogs, podcasts, wiki, widgets
• any new gadget or gizmo that flashes and has a touch-screen . . . a new form of communication that is so different and so new that it has never even been thought of (not invented, but even thought of).
• all media forms worth discussing
• an arch way to suggest a change
• blogging, taggin, twittering, linking, sharing . . . all the practices that are supported by social software
• (anything that) wouldn't be new when newer or more efficient ways are made way which foresees the immediate future of the current new media to be obsolete ..
• (something) not widely used . . . and it would be come no longer new once it's reached a relative saturation of use.
• (media that) until a newer or different medium replaces it in the social eye.

What do you think?

Like herding cats -- what was on your Christmas List?

I've come to the realization that running multiple blogs in an attempt to compartmentalize my thoughts is akin to herding cats.



Of course it was a good idea, but in order to do such a thing effectively, at some point the brakes have to go on and the shift into organization must be intentional. That said, I have posted recently on the educational retrofitting blog in response to a post by Jason Alba (and elsewhere on the academic side of my life).

Christmas time (sorry, we don't call it the Holiday Season here in the South -- that will happen long after the second amendment gets changed :-) was good, and I just learned that it was good for publication as well. Our book The Emergence of The Relationship Economy (more here & here) apparently sold well in December. I must say I wonder whether it was more for enlightenment or necessity.


It took most of 2008 for much of what we were suggesting to catch on and be (slightly more) mainstream, so that could have been part of it. The other possibility is that we as a society, especially after the tactics used in the election, are realizing that social media doesn't just have a place in the world, it is a huge opportunity for many people who are stuck in the void between having time to reach out to established friends and making new ones and the need to maintain a massive productivity level.

Not being able to determine which is more important, I'd like to get your opinion(s).

Is social media "catching on" in your life and the lives of those around you? Do you still get that look from people when you mention Facebook, LinkedIn, YouTube, Twitter, and the like?

What do you think?

Taking networking to the next level

I've been out of touch for a while. Not sick, called to assist in a political campaign, or anything like that -- the teaching load drastically increased.

My big challenge is coming up with a way to help students who have Facebook mastered for scheduling a party or study session how to transfer (extend) that talent to the world beyond college. The business and professional world is still about networking, right?

I incorporate news items and things I find on the web into my Facebook post, mention them in the face-to-face class, and bring in as many examples (and guests) as I can. Does it all make sense at some point?

What do you think?

For Recruiting on the Social Web - add some innovation! (updated)

This post has a twist. It's not so much about advise for recruiters, 'cause I'm not a recruiter. It's about engaging in relationships with others and letting our personal connections (and how we treat them) be the lifeblood of our business. It's crazy, I know . . .

The text below may appear disjointed . . . it's meant to accompany the video that should have popped up when you hit this page (at least for the first few days). If you didn't get it, click here (or scroll down to see it by topic and choose from the menu on the link above). ReadWriteWeb continues to claim (as do others) that video is the hot media now, and we support those claims!

Note that the video of our talk is in bite-sized chunks, not like your normal video, more like chapters in a book . . . you can watch for a couple minutes, put a bookmark in, and return later to watch the next part. Each of the sections has a title, also, to let you know whether it would be interesting to you. This technology was made possible by www.GoYoDeo.com. It's free, so if you like what you see, find a way to put it to good use (it's worth much more than you pay for it)!

Here's an outline of the videos if you want to view them a la carte:

Part 1
1 How Web 2.0 are you now?
2 Advertising positions and making friends and contacts
3 Placing recruiting ads on the social web (and better ways to spend your time)
4 Connection strategies on LinkedIn and Facebook
Part 2
5 Social networking on the clock (it better be work-related)
6 Using video for recruiting and job seeking
7 Selected recruiting blogs
8 Engaging others on the social web (conversations)
9 Ideas for Using LinkedIn answers for Recruiting
Part 3
10 What about a virtual career fair?
11 What Web 2.0 job seekers use
12 Southwest Airlines 2.0 (social media recruiting) and jobs in pods
13 Krishna De on LinkedIn and Facebook
14 Robert Scoble on PR
15 Wrap-up and reading suggestions

To choose from the above, click here and hit the stop button on the video, then scroll to your choice!

In our previous post entitled How do you find the right people? Recruiting Socialutions, we talked about finding opportunities to improve how we do what we do. We suggested that professional recruiters shouldn't offer people employment, they should just make friends with them.

Before we get too much into that, though . . . here's a couple of preliminary questions:

Do you have a blog (or read blogs regularly)?

Are you on an email list other than one for work?

That's basic social web stuff. Do you have a profile on Facebook? How about MySpace? On LinkedIn?

Perhaps Bebo, Hi5, Orkut, one I am missing?

On Facebook and LinkedIn, there are hundreds of results with a search for "recruiter." I doubt that's the way to go.

Here are some links:

Recruiting Fly is a site dedicated to bringing visitors the best in employment-related content. From news to features to videos and more, Recruiting Fly is your destination for all things recruiting, HR and jobs. They have a virtual jobfair, too.

In the interest of offering more than one option, we are working with a company called Business 3.0 that has established a Virtual Exhibit Hall, where your organization could easily set up their own perpetual job fair and host events as you wish. Check back soon for a preview.

Alltop (the vision of Guy Kawasaki) has a huge collection of links to career-related blogs.

Find a few blogs that interest you, and subscribe to them (or check them regularly). ReadWriteWeb has some great suggestions on how to engage bloggers and their readers in meaningful conversation.

Jason Alba, co-author of I'm on LinkedIn, now what?, and I'm on Facenook, now what?, has the JibberJobber site blog. Take a look at his articles and then check out his site to see how some folks are and will be getting to you.

And Jobs in Pods had a recent post on Southwest Airlines 2.0. He answered the question, "So who does recruiting well on the social web?" - see Nuts About Southwest.

Krishna De says LinkedIn is used by people in leadership roles in business and those people actively managing their career as it’s a little more discriminating in terms of connections. She considers her connections on LinkedIn network as people she would happily recommend and refer as she knows their work. She observed that Facebook is far more relaxed and is like a group of eclectic friends with perhaps business or social interests in common. She found people who are world wide experts are really happy to connect on Facebook which is exciting and seems to level the playing field.

In the social web, there are some serious players (they understand it and live in it). One of them, Robert Scoble (former Microsofter), says PR now stands for “Professional Relationships.”
So what's HR stand for?

For more on The Emergence of The Relationship Economy, check out the blog of my partners, Jay Deragon (especially his recent post on the changing rules of the game) , and Scott Allen's The Virtual Handshake Blog, and mine - Kicking and SCREAMING.

What do you think?

Amber Alerts using the Social Web . . . at least somewhat

It's been my experience that government and quasi-government agencies are always the last ones to figure out the technology that helps them accomplish their mission. For the most part, my impression has not changed, though more and more I am seeing a glimmer of hope.

There are police officers , emergency management personnel, homeland security employees, and firefighters on LinkedIn, Facebook, MySpace, and several of the other social networks, and more and more poised to enter The Relationship Economy.

From my time in the criminal justice field (and discipline), I have developed an outside the walls network of thousands of these folks (they are "connected" to me in the address book on my computer, and frequently post on my old-school wall known as an inbox while CCing others). I have seen a select few (and growing) number of folks over the past 15 or so years adopt (and adapt to) the various iterations (is that spelled right?) of communications technology and I am often impressed by their progress. In fact, the friend I mentioned in 4score and . . . how would Lincoln do on Twitter?, where I observed that the combination of my time working for the government and my legal training and my current focus on education was not a good breeding ground for brevity, works in this very field.

In the recent past, though, I have seen a more useful (my opinion) adaptation and implementation, and have noted police and fire departments using Twitter, the microblogging service that feels a lot like a mashup of instant messaging, chat rooms, and 2-way radios. I first noted that three police departments were on Facebook (update: there are now five) and two (there's now a third, but no posts yet, though they have 5 followers) are on Twitter. I made some suggestions in our recent book that police departments could find innovative ways to communicate with the communities, and I have been impressed with those who are (and I am waiting patiently for the tens of thousands who are not). I delved a little deeper into a hypothetical scenario in the post on Social Network Commerce.

I have noted also that a fire department is Twittering (update: Now there's a second). The @LAFD has a very active presence in the Twitterverse, and they add followers by the day (you can follow them, too) though they are only following one. And I just realized that there are nine (yes, 9) Fire Departments on Facebook -- wow!

And today (Wednesday, April 30, 2008), while Twittering with Chris Brogan (@chrisbrogan), I learned from @wscottw3 (yeah, the Comcast guy) that Amber Alerts are on Twitter, too - see @amberalerts. I knew that Jason, with Herban Media has had an Amber Alert application on Facebook for a while, and our local (Nashville) media does a decent job of putting the alerts out, but Twitter seems to be the perfect place for them (especially since they just received another infusion of funding).

I don't know that the @amberalerts on Twitter are from an official site, but the program is a Department of Justice Initiative, and before now, I had only seen the Transportation Safety Administration getting involved (other than covertly) in the social web. The only problem with this demonstration is that @amberalerts hasn't seen a Twitterpost since three months ago. I suspect that's not reflective of the most recent Amber Alert . . . but it's the thought that counts, right? I did find that the @Amber_Alert Twitter Feed is directly from the national website DM, so make sure you follow the right one!

What do you think?

BTW - I promise to make my next post on something unrelated to Twitter . . ..

The COMcast ic forecast -- chance of storms

. . . with possible improvement if COMmunication improves

Jay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement of service and innovation of propositions to their customer base, both personal and business. He suggests that they could be customer service trend-setters and thought leaders, which would be a great improvement over their current ranking by a 2007 J.D.Power survey, that ranked Comcast second-to-last only to Charter in customer service for cable and satellite TX providers. Bob Fernandez, in article in The Seattle Times that Jay quotes, discussed this survey, and noted that in the February issue of Consumer Reports, Comcast ranked ninth of 10 big telecom companies. It was sandwiched between Time Warner Cable, at No. 8, and last-place Charter Communications.

I first got engaged with Comcastic customer service with a post by a (local to me) Nashvillian, named Mark Kerrigan, in a fabulous demonstration of the use of webtime by corporations. Mark was frustrated by the local Comcast office's attempts at customer service, so he went to the best distribution channel he had available -- his blog. Mark had a follow-up appointment (after a three day wait) scheduled from 8-11 AM. He wrote, the breakdown in communication became apparent when someone from Comcast called at 9:28 on the day of service to “remind” us that we were scheduled to have a service tech come out between the hours of 12 and three! I read that post and thought, "good for him, he's demonstrating the communication style needed in The Relationship Economy -- talking out in the open." And the next day, Mark blogged again, and it blew my mind (not that he's not that frequent, but what he was writing :-). Mark reported a phone call from Frank Eliason,with Comcast Corporate. Mark explained how it felt to know he was speaking with someone who could actually do something about the service (or lack of service) provided.

Shortly before this, I had been working with Mike Orshan to start a series of initiatives called The Conversation On . . ., on Facebook, and we had posted the first 50 or so companies from the Fortune 100 (and begun a website, too) to try to organize "the good, the bad, the new, the old, the newsworthy and the hopes regarding the United States number 84 company in revenue." Seeing an opportunity for traction and momentum, we pushed the Comcast group to the front of the line for development. Check out the Facebook Group for more -- if you join, you could be member number 440!

But webtime wasn't over yet with the Facebook group addition . . . the Comcastic Twitter initiative had just launched. Two Comcastians, known as @wscottw3 and @ComcastCares (Scott Westerman and Frank Eliason) started responding to Twitterposts by Comcustomers (who were "venting" about Comcast) like they were personal account managers. I saw a variety of high and low-profile technology folks being helped, and even saw some Twittered follow up posts. Take a peek at how messages are passed on Twitter by @mjlambie, @chrisbrogan, @bloggersblog, and @jowyang. if you aren't familiar with this technology. You can see more at The Comcast Tweet Scan. Scott and Frank are doing so well in addressing the issues that they are getting referrals for both customer service and strategy!

So yes, Jay, I think Comcast can reverse the storm.

They were #84 on Fortune's list (they are #79 now)and they have one heckuvan Internet presence, too! Alexa.com Site Stats for comcast.net show Comcast.net has a traffic rank of: 123 (wow - they were 223 on March 20), and they have been online Since: 25-Sep-1997. But it would take a transition, no, a company-wide transformation, to relationship-based customer serving. As we noted in a previous post, relationship building for businesses seems almost counterintuitive. Back in the day, Customer Relationship Management was the practice of leaving the house, stopping for a cup of coffee at the local diner on the way to work, taking a break to visit with your neighbors who happened to be long-time customers, and generally engaging others in conversations about anything and everything. And that, in webtime, is what it will take to divert this storm.

So how do you engage your customers in webtime? You can use simple tools, like this mini-mashup I got from Steve Rubel to check customer service posts for Comcast (or the company of your choice). You can also search the blogosphere . . . Technorati has 541 blogs listed in a search for Comcast in their aggregated blogs, alone. Now, many of them could be spammer sites, but they all tagged their main blog with Comcast, and at the time this was written, there were individually 2,864 posts tagged with Comcast on Technorati (this should make it # 2,866 if Jay tags his).

But searching these sites, whether manually or automatically, is not the solution. There must be something better!

Imagine a public access portal set up strictly for Comcast communications. In that portal is a live blog collector and a live Twitter stream (among other cool tools). The posts are searchable, sortable by keywords, and threadable. A potentially disgruntled Comcustomer finds the portal (shouldn't be too hard with the search tool of choice) and searches for their specific issue (no service, delay in responding, blocked file transfer, late technician, etc.). They locate an ongoing thread, and see that others, perhaps others in their area, are experiencing the same problem. In this example, the threads will serve as a FAQ section that is updated in real time. Instead of making a new call or sending another email, the Comcustomer can say "me too" by tagging the post or thread with their location or adding a simple comment.

If you really want to kick your imagination into high gear, envision a webcam of the technician speeding to your location . . . That's the webtime way!

What do you think?

Disclaimer: The author is not a subscriber to any cable or satellite TV provider, and has not been one since 1990. Though this may indicate that he does not know much about these providers, it does not indicate that he's unable to know a storm when he sees one. And this, my friends, is a storm!

comcastcares

Completely and totally unscientific . . . but Facebook beats LinkedIn and Myspace for growth

. . . and, I'll bet more Twitterers have Facebook than LinkedIn and more Facebook than a MySpace (or at least they talk about Facebook more).

(corrected)

According to Twist, which displays trends on Twitter, Facebook is discussed a lot more than MySpace (at least in the past week).

And there's a whole lot more being discussed about Facebook than LinkedIn, in the same time frame, too.

Is that relevant?

I think it is when you look at the March 2008 statistics, that show MySpace has or is reaching the saturation poinnt and Facebook is doubling year-to-year (no, I didn't plot this out month-by-month). According to MarketingCharts.com, MySpace is up 8%, while Facebook is up 98%. LinkedIn managed a 319% increase in the same period.

To confuse these results even more, see what we, the users, reported to be the 100 best Web 2.0 applications. Over 1.9 million votes were cast to select these Webware 100 winners in the Social space:

What did we miss? Perhaps the OpenSocial initiative is working better as a marketing strategy than an implementation plan? :-)

So what has changed in the past year, since the 2007 Webbys?

What do you think?

Claiming your LinkedIn profile on Technorati -- is there a reason?

I learned from @ProBlogger (AKA Darren Rowse) that Technorati made it possible to claim your Twitter account. I went through the process, the most technical of which was extracting the URL from the the pre-designed html code and posting it on Twitter.

And then I got to thinking . . . I have used LinkedIn for a lot longer, and it has a lot more information . . . why not see if I can claim my LinkedIn profile?

Well, I did it. It's as simple as providing Technorati with your LinkedIn public address (mine is here) and then inserting the web address they give into your profile page (I added it to my summary).

Now I just have to figure out whether that's something that will be productive. There are only 4,456 Twitter accounts on Technorati at the time of this post, but it appears there may be only a few on LinkedIn.

And yes, I realize that neither of the above are ranked very high, but I am having fun, and the day ain't over yet!

(and I bet you are going to try one of these out now that you are finished reading this post).

What do you think?

The online version of office suites, or a hostile takeover?

In a previous post, we noted a tendency toward focusing on specific social networking sites, and suggested that in the future many of us will simply be using what was "learned" in these sites to just be more social -- out in the open, on an Internet without walls. The people we relate to, the relationships we have with them, and the use of available communication tools are the keys to success in this space, not “the site.”

I'm looking for Unified Communications 2.0, and we aren't there yet.

In the meantime, it is important to find transitional points, since we don't yet have a functional cross-platform personal portal, where all of our documents, email accounts, instant messaging clients, microblogs, and friend updates can converge with our videos, personal learning, and VOIP communications accounts.

So where do we find this virtual office suite?

Steve O'Hear recently highlighted the Facebook apps he calls a few shiny gems that can help you turn Facebook into a super-charged personal assistant. Steve listed and discussed many third-party applications that promise to help run your business, including accessing your LinkedIn contacts. But in this time of economic uncertainty and build-it-so-you-can-sell-it mentality, do we really want to invest time in a Third Party App?

I know that Jeff Pulver recently alerted the world to his Facebook conversion, but should the rest of us follow along? He contrasted the experience of Facebook to LinkedIn by identifying the former as a wealth of opportunity for vibrant interaction between users and groups of users, and at once more rewarding and more nuanced and meaningful. And Jeff is still living on Facebook, though his "community" appears to be limited in number by Facebook (a month or so ago he was maxing out at 5,000), and community (they have a limit on the number of groups you can join, as well).

So should we move all our stuff to Facebook? Andrew McAfee (and others he credits) posted an overview of how Facebook can be used as an organizational intranet. Ultimately, I think highly sensitive documents could be linked within Facebook and hosted on a protected server, but security is not my only concern. Facebook for business is still close to Web 2.0 (or as Doc Searls calls it, AOL 2.0, or AOL done right). So what do we do when we truly have a virtual presence that is unrestricted by the gated community mentality? What's the cost of conversion then? I'm all for mashing up as many parts of my life as possible, but I'm not convinced Facebook (or LinkedIn, or any other gated community) is the place to do this. What happens when they make decisions based on their needs, and not on ours?

What do you think?

Social Network Portability is coming, with a twist

Microsoft appears set on getting into the social space, whether by owning it or facilitating it. It's kind of like "let someone else build it and if they come we'll go get them and invite them over." Now it appears they are going for the Mall approach, rather than the franchise or leveraged buyout approach. Or at least, so it seems.

In a prior post, we noted Google's opening the cross-platform communications mode with OpenSocial, and the many developers working on an aggregator for users. Could this latest venture serve as an aggregator not just for individual profiles, but also one for groups? We are still looking for a mobile solution, too . . . waiting to be invited to participate in the mashup of Dashwire and ProfileLinker!

Microsoft is working with Facebook, Bebo, Hi5, Tagged and LinkedIn to create a safe, secure "two-way street" so we can move our profiles and relationships between social networking sites. It's a little late for that, isn't it? How 'bout something that will synchronize what we have, or maybe even a business and personal profile, with by-individual or by-group access? We've already copy-pasted our "About Me" and a variety of likes and quotes and . . . What happened to the Open Social adventure that Facebook was avoiding making a commitment to?

Microsoft has been using SharePoint, with support for wikis, blogs and RSS feeds, with privacy and security so everyone can feel secure, for enterprise social networking, but now they are going after those who aren't connected by their internal company relationships. And they are proposing that we help them by using Windows Live Messenger to connect with Facebook (available now), Bebo, LinkedIn, Hi5 and Tagged (coming soon). The strategy starts with inviting your friends and connections to connect on Windows Live Messenger (not sounding a lot like portability here -- I am thinking "import from").

So I tried the only currently available option -- Facebook. A login to Facebook screen (with Windows Live logo but a Facebook URL) popped up, and the first try on login failed (hmmm, a phishing site?). But the next screen had the Facebook logo, and it logged me in just fine. I didn't however, see where I could add anyone to an invite list, so . . . I gave up and started blogging.

I was using MS Internet Explorer on XP on a Dell, so maybe that's what the problem was. Next time I find myself with nothing to do but beta-test for Microsoft, perhaps I will try Firefox on Leopard on a Mac.

I'm not sure that this will be a profitable venture for Microsoft, but it's worth a try. We know that owning a centrally located piece of real estate and inviting big names to stake their claim there has worked in the real world in the past. Microsoft has shown their ability in Web 1.0 to make money, and it's apparent that no one in social networking has figured out how to do that yet . . .

So we'll just keep beta testing while Microsoft keeps building . . .

Note that when I recently installed FriendFeed and Twitter on Facebook, it went off without a hitch. They obviously aren't related to Microsoft.

What do you think?

How long will "social networks" be around, and how long is the tail?

A recent article in my not-so-favorite form of media, the NYT - addressed: Why Old Technologies Are Still Kicking. The article identified the common traits of survivor technologies as 1) some enduring advantage in the old technology that is not entirely supplanted by the new, and 2) business decisions that invest in retooling the traditional technology, adopting a new business model and nurturing a support network of loyal customers, industry partners and skilled workers.

Is that what's happening with social networking?

In The Roaring 2000s, Harry S. Dent made some interesting observations and predictions. He missed the boat on a couple of them (like the Dow reaching at least 21,500 by the year 2008 -- it barely passed 14,000 in October 2007 and hasn't been the same since). In all fairness, there have been some significant unpredictable events, but take a look at what Dent was seeing here. Dent found recently that it was typical to have a major crash and shake-out as new technologies approached 50% penetration on the S-Curve, and in 2006, he forcasted that most stocks will soar to unprecedented highs—most likely to around 20,000 on the Dow by 2009.

Dent saw and examined the impact of new technologies on the S-Curve, and I think that's critical as we examine the longevity and enduring advantage of technology like social network or networking sites (not to be confused with the activity of social networking, which doesn't need a specific site). Boyd and Ellison (2007) define social network sites (as distinguished from social networking sites) as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system.

Dent explains the growth catalysts of the S-Curve like this:

The first comes as many early stage market entrants go under as the product first moves mainstream around 10% market penetration and the field of mainstream potential options narrow down. Then there is a second and most violent shake-out as the product moves towards 50% penetration and growing competitors over-expand. That shake-out shifts market share further to the strongest leaders who bring costs down further through larger economies of scale. Once the industry matures between 90% and 99.9%, foreign or new competition often sets in and even dominant leaders have to fight to maintain market share in an era of declining growth and margins.

So where are we with social networks?

I think it depends on how you are looking at these sites. Social networking sites as they are used now ultimately serve to identify the changes in our approaches to socializing, especially dependent on the stage of life we are in. Take a look at three of these sites (my reasons for being on each of them were covered previously). We've got the mall (of MySpace), the Coffee Shop (of FaceBook), and the Chamber of Commerce function (of LinkedIn).

There is a likelihood of traditional social use -- both with MySpace and the mall.

Youth (and some adults) enjoy the time spent in "hanging out" at the mall. That's where groups of friends go to the mall to show off recent acquisitions (clothes, mobile phones, etc), to hang out with friends, and to hang out with friends of friends you can't connect with in your neighborhood.

Adults are more likely to meet in Facebook or at a coffee shop

The local coffee shop is a place way from home, perhaps an office-like environnment that can be used as a place to work or a place to relax. It's a short term stop between other personal and professional errands. It's a neutral, friendly place for informal conversation for business or pleasure. And most of them are more than a coffee shop.

People with business on their mind are more likely to go to LinkedIn or a Chamber of Commerce function.

LinkedIn has mall-like qualities, as does a Chamber of Commerce mixer. People often gather (group) together to chat, plan, or introduce others, and it's pretty clear why they are there (it's likely there's a clue on their nametag or profile). LinkedIn allows us to share details about each other and our professional interests, and provides a useful venue for introducing others.

LinkedIn also has coffee shop qualities, as it provides a place where business isn't the only thing that needs to be discussed. That's especially helpful in Chamber of Commerce mixers in some of the Southern U.S. locations, where it's taboo to conduct business before spending a minimum of 15 minutes about the weather, politics, and your choice of either the SEC or NASCAR.

Their use often differs by demographic, and their specific use and potential are different.

So where will social networking sites be in 5, 10, or 15 years?

In Metcalfe's Law is Wrong, Briscoe, Odlyzko, and Tilly say that Metcalfe's Law, which says that the value of a communications network is proportional to the square of the number of its users, is wrong. Of relevance for this topic is their observation that:

The fundamental flaw underlying both Metcalfe's and Reed's laws is in the assignment of equal value to all connections or all groups. The underlying problem with this assumption was pointed out by Thoreau in relation to the very first large telecommunications network, then being built in the United States. Thoreau wrote: "We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate."

The authors noted that if Metcalfe's Law were true, it would create overwhelming incentives for all networks relying on the same technology to merge, or at least to interconnect. These incentives would make isolated networks hard to explain. They introduce Zipf's Law, which says that if we order some large collection by size or popularity, the second element in the collection will be about half the measure of the first one, the third one will be about one-third the measure of the first one, and so on. In other words, the kth-ranked item will measure about 1/k of the first one. They also propose their own calculations, which states that the value of a network of size n grows in proportion to n log(n). They note that this cannot predict the value of a network from its size alone, but if we already know its valuation at one particular size, we can estimate its value at any future size, all other factors being equal.

Here's the n log(n) law in application:

Imagine a network of 100 000 members that we know brings in $1 million. We have to know this starting point in advance—none of the laws can help here, as they tell us only about growth. So if the network doubles its membership to 200 000, Metcalfe's Law says its value grows by (200 0002/100 0002) times, quadrupling to $4 million, whereas the n log(n) law says its value grows by 200 000 log(200 000)/100 000 log(100 000) times to only $2.1 million. In both cases, the network's growth in value more than doubles, still outpacing the growth in members, but the one is a much more modest growth than the other. In our view, much of the difference between the artificial values of the dot-com era and the genuine value created by the Internet can be explained by the difference between the Metcalfe-fueled optimism of n 2 and the more sober reality of n log(n).

There's a lot more to their argument, but I think the key is that as the shakeout in social network sites continues (are you listening AOL, Google, and Microsoft?), the real valuation can be estimated, but only based on a previous real valuation. If we look at the anticipated growth with the expected mergers and acquisitions, it's possible we may avoid the kind of pain we saw with the bubble bursting in the late 1990s.

And so, Metcalfe's law is trumped by Zipf's Law and the law of n log(n) -- leading us to The Long Tail of social network sites for which we still don't have an assigned value.

So how does this fit with our look at social networking sites?

If an enduring advantage and a retooling mindset are the keys to success, then social networks should be around for a while. These sites didn't invent the social part, nor did they invent the networking part, so the enduring advantage is there. They facilitate acquaintance and reacquaintance, and are run (at least initially) by technology entrepreneurs -- with a retooling mindset built in. I think the question is not whether they will last, but in what form they will emerge, and how many mergers will we see before the shakeout is over.

As note in a previous post, I see a tendency toward focusing on specific social networking sites, but in the future I think many of us will simply be using what was "learned" in these sites to just be more social -- out in the open, on an Internet without walls. The people we relate to, the relationships we have with them, and the use of available communication tools are the keys to success in this space, not “the site.”

What do you think?

References:

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. Available at http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Police 2.0 - To Protect and to Twitter!

Not sure how I missed this, but here's an update from a previous post.

InThe death of social networking as we know it . . . Social Network Commerce, I suggested this scenario:

Your local police department recently installed a social network precinct, and you already added them as a "preferred location." This virtual precinct takes reports around the clock, using either text or voice input. Follow up consists of a text confirmation or a phone call, and you can check the status of your report at any time.

In our recent book, The Emergence of the Relationship Economy, I suggested:

We should consider adding our local police officer or precinct to our contacts or friends list. These individuals and organizations exist already in our community network, and possibly our social network of friends. Imagine community policing enhanced by a display of trusted connections, personal photos, or random thoughts.
* * *
If law enforcement took advantage of existing technology, we envision the process of a phone call to the police station being replaced by a posting on the virtual wall of the police station’s Web site.

Well, what do you know . . . some police departments have already upgraded to The Relationship Economy!

A search of Facebook shows 3 page results for Police Department, but there are many profiles set up with these identities.

A search of MySpace returns about 54,900 for police department, with many of the links for this department or that "jobs," and many individual officer profiles and videos - check out the Fairfield, CA police!

But as Doc Searls says, these sites are like AOL 2.0 (actually he says that about Facebook, I don't think he has ever seriously addressed MySpace). There's not much room for the relationship economy in government is there?

And now, here in the unexposed, unwalled social web of Twitter, there are . . . Real Police!

So how's this work . . . let me think. (I'm kind of new at this Twitter thing, so please correct me if I miss something).

I am a citizen in my town. I follow the Police and they follow me. They can instantly send out notifications, and I can directly message them, even from my mobile phone, right?

That's it, right? A new line on the officers' business cards, telephone hold messages, and of course on the back of the police cars . . . To Protect and to Twitter!

At least in Franklin, MA and Austin, TX . . .

What do you think?

Share and Share Alike in The Relationship Economy

Sharing Knowledge can and does occur in our social networks. We’ll cover these more later, but for now let’s look at how the two can intersect.

•Knowledge is central to economic development with new technology.

•The development of new technology doesn’t just happen, it depends on initiatives.

•Development begins with the recognition of a need, and it results in change

• Change to the way we do things.
• Needs are often recognized when a few people get together and discuss their wants and desires.
• This happens often when people network.

•Self-organizing networked social systems generate shared knowledge

•This shared knowledge can benefit many of the network members. The only thing that limits knowledge dissemination is the method used to transfer the information and the limitations or restrictions placed on it by those who hold the knowledge.

•The Internet circumvents imbalanced relationships by removing restrictions for those who seek information.

•How many industries have we seen opening up since the Internet became an integral part in so many people’s lives?

•Automobile sales were one of the first to experience the infiltration of informed customers, thanks to Edmunds and Kelly Blue Book

•The insurance industry has likewise been affected

•Mortgages and other loans, stocks and other investments, even simple banking transactions can occur with an institution we never physically visit.

•The medical field is experiencing an increase in informed patients with companies like WebMD

•And there are many more, and more to come.

So what’s in it for me?

In The Relationship Economy, the sharing of knowledge (like the sharing of many other factors) will produce revenue. Another way of saying that is by sharing knowledge you are engaging in economic development. Let’s examine economic development from a two different perspectives.

Personal economic development benefits the individual, who must acquire and implement the knowledge, and their family, who benefits from contributions by all of its members. We are all part of an organization of some kind, so let's look at it from a wider perspective. Organizational economic development benefits the smaller groups, like one’s team or section, which also benefits the individual (and their families). Economically benefited individuals and groups ultimately benefit the whole organization. And from an even broader perspective . . .

Community economic development starts at the local level, where projects including workforce education and development are launched and nurtured so they can raise the income of those (individuals) in need. At the state level, economic development includes a variety of cooperative projects and strategic expansion initiatives. Sometimes there are regional developments that engage in economic stimulation – often these are cooperative operations with private and public organizations. When economic development occurs on a national scale, there are multitudes of players involved. Projects at this level take a significant amount of planning

But we don’t like to change!

It’s difficult to get people to change – even if it is in their best interests. It can be even more difficult to get groups of people to change. Ultimately, in order to provide an environment for change there must be an identified need.

Some examples of needs (or wants) resulting in change include:

•Open Source software

Open source is a software development method that uses distributed peer review and transparency of process. The need that brought about the The Open Source Initiative (OSI) was better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.

The OSI is a non-profit corporation formed to educate about and advocate for the benefits of open source and to link different open-source community constituencies. http://www.opensource.org//

•Creative Commons licensing

•Creative Commons provides free tools that let authors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. Individuals can use private rights to create public goods: creative works set free for certain uses.

•Creative Commons can clearly identify copyright terms from "All Rights Reserved" to "Some Rights Reserved." http://creativecommons.org/

•Voice over Internet Protocol

•Voice over Internet Protocol (VoIP), allows you to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line. Some VoIP services are proprietary, others allow you to call anyone who has a telephone number, and some services allow you to use a traditional phone connected to a VoIP adapter. http://www.fcc.gov/voip/

•Video creating and sharing

•A variety of new technologies, websites, and social network domains like Facebook and MySpace, has motivated large numbers of individuals to create videos and post them on the Internet. This trend crosses the individual and corporate space, and is expected to continue to grow. Current examples include YouTube, MySpace, and Google Videos.

•Blogging

A blog (web log) is a website where entries are commonly displayed in reverse chronological order. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

Network Power

The power of a network is related to the amount of knowledge held by the individual members, how much they share with others (and re-use from others), the number of others with whom they share and the capability of the network to generate new knowledge.

For an organization, the network power equation requires.

•Hire and retain people who have a high level of expertise (and therefore a large amount of knowledge).

•Hire and retain people who are natural sharers.

•Hire a diverse population of people so that the knowledge they have is varied; i.e., there is enough similarity so that they can understand each other, but not so much that they all know the same things.

•Put in place a work environment that encourages and enables knowledge sharing.

The bottom line is power is knowledge shared. Through knowledge management, you can increase the power of your organization exponentially to solve problems, to invent new methods, and to overcome physical distance.

(Smith, 2001)

Technology-Enhanced Synergy

Synergy happens when a group of diverse individuals gets together and collaborates. When forming a strategic team, it is important to find a variety of personality styles, backgrounds, and experiences. Only by interacting with a heterogeneous group can we experience the real power of collaboration. The results of these collaborations often contribute to the overall knowledge base. Previously established networks can also be used to disseminate this collective knowledge.

There have been many recent examples of technology-enhanced synergy. Though many of these exist in the software world, their application in similar models in the “real world” can be easily accomplished.

•Wiki is software that allows users to create, edit, and link web pages easily. Wikis are often used to create collaborative websites and to power community websites. Wiki is from a Hawaiian word for "fast." A defining characteristic of wiki technology is the ease with which pages can be created and updated. Wiki technology and style has been used to create

Encyclopedias

Dictionaries

Textbooks

News

Quotes Listings

Search Tools

Learning Resources

(Wiki, 2008)

•Open Courseware is a free and open digital publication of “high quality” educational materials, organized as courses. The OpenCourseWare Consortium is a collaboration of more than 100 higher education institutions and associated organizations using a shared model. The consortium includes:

Defense Acquisition University

Harvard Law

Johns Hopkins

MIT

Michigan State

UMass Boston

UC Irvine

Notre Dame

. . . and many others

Topics come from a variety of academic subjects, including Philosophy, Biology, Calculus, International Relations, Adolescent Health, and Statistical Reasoning are offered – completely free. (http://www.ocwconsortium.org/)

So where do we start?

What do we need to do to create a Knowledge Sharing Culture? We need to start with making knowledge sharing the norm in our life and the life of our organization (Gurteen, 1999). We need to regularly encourage people to work together more effectively, to collaborate and to share. This will help instill the habit in the lives of others in the organization, and will go a long way toward making organizational knowledge more productive

But remember:

• We are talking about sharing knowledge and information – not just information.
• We share knowledge to help the organization meet its objectives. We are not doing it for its own sake.
• Making knowledge productive is as important as sharing knowledge.
• Changing a culture is tough. It means seeing the world in a different way, and revealing hidden paradigms like the tacit acceptance that “knowledge is power”.

It starts with you!

• Knowledge sharing begins with the individual. Each of us has his or her job, objectives, and sphere of influence.
• Sharing is about being more open in your way of work and in your relationships with other people.

(Gurteen, 1999)

We can get there from here!

The most effective way to create a knowledge sharing culture is to start at our level. The higher up we go in the organization the more effective we will be in changing the knowledge sharing culture, but we have to start where we are. We must implement knowledge sharing and show others the results.

An organization’s knowledge assets include explicit knowledge (concepts, procedures, and routines) and tacit knowledge (experience, relationships, and know-how) (Chun, Williams, & Granados, 2007). An organization’s knowledge assets develop over time, and can be difficult to manage. Quite often the knowledge needed to solve a given problem already exists within an organization, but locating the person, document, or server holding the knowledge is challenging. Many of us have our own methods for knowledge management. Is your desk covered with sticky-notes? How do you retain knowledge that you know you will need some day? Hopefully some of the ideas you have seen here will help you in your quest for knowledge sharing!

What do you think?

References:

Chun, M., Williams, M., & Granados, N. (2007). Managing Organizational Knowledge: Insights offered from the Southern California aerospace industry for managing knowledge assets. Available at http://gbr.pepperdine.edu/072/knowledge.html

Gurteen, D. (1999) Creating a Knowledge Sharing Culture. Available at http://www.providersedge.com/docs/km_articles/Creating_a_K-Sharing_Culture_-_Gurteen.pdf

Smith, R. (2001, May 9) Knowledge Management – The Road Ahead. Presented at "Unleashing the Power of Partnerships", the 2nd Conference & Expo of the Staff Exchange Program of The World Bank Group, Washington, D.C.. Available at http://www.rgsmithassociates.com/Power.htm

Wiki. (2008, January 30). In Wikipedia, The Free Encyclopedia. Retrieved 19:38, February 1, 2008, from http://en.wikipedia.org/w/index.php?title=Wiki&oldid=187815038

There can be too much of a good thing!

I realize that everyone has an idea that they consider "the best," but at some point don't you think it's better to just adapt your idea to something already in place? There's an old saying that there's no need to re-invent the wheel . . . it's round, it rolls, it serves the purpose for which it was designed.


I think we are reaching the point of reinventing reinventions, at least for social networking sites. Yes, I realize that many of the sites that are now wildly successful got that way by being responsive and innovative. I realize that Friendster probably had a "duh" moment when they noticed that MySpace was offering things they didn't allow. I realize that MySpace looked at Facebook and maybe thought twice about all the bells and whistles (user-chosen music and slow-loading pictures and backgrounds) that Facebook abhorred (though the Vampires and Werewolves aren't much better). But at what point do we realize that our friends, acquaintances, and barely-known connections would rather fall off a cliff than join "yet another" social networking site just because we tell them "it's designed specifically for what we've been looking for?"

In announcing a new sports-related social networking site, Business Week said:

Sports social networking would seem to be a natural since fans are tribal by nature. And if the sports world has taken a while to capitalize on the obvious, that's changing fast. In the past year pro leagues—including the NBA, NHL, Nascar, and PGA Tour—have opened up their sites, allowing fans to post comments on message boards and create interest groups. Now athletes and teams are taking social networking a step further, establishing communities outside league sites.

So why not just add a group to MySpace, Facebook, Bebo, Hi5, Freindster, Yahoo! or Google?

Must we face yet another login-and-about-me post-fest? Come on! Does anyone that isn't into funding and media not realize that we have had it up to here (motioning with left hand to forehead) with another site that refuses to import our profile and can't seem to get the whole openID concept?

Everyone in business has ideas. See my previous post on how easy it is to get caught up in the innovation process and succeed at absolutely nothing. For those who missed it, the rules for social networking (as I understand it) are here.

There will come a time when the latest group to "get" social networking will no longer be news. There will be a time when people will actually figure out how to engage in business activity on the social networking sites they already are signed up for (though they may need a password reminder for). There will be a time when we get messages from a real user friendly site that advises us of the start of a new group based on the interests and preferences we listed with them.

I sure wish that time was now!



What do you think?

Facebook. It's not just for students, anymore!

Have you ever been invited to a party where you couldn't find anyone you knew and had no clue what the conversations were about?

I first was acquainted with Facebook as a college professor, when I realized that about 85% of the students communicated with each other not by email, not by telephone, but by messages on Facebook. I signed up, set up my profile, and wondered . . . now what?

(see previous post for more particulars)

It truly felt like everyone was speaking a different language. I knew that I was in the right place, but I had no idea how to find the people I knew or how to talk to the ones I could see. I was able to get pieces of information here and there, but no one had all the answers . . . until now.

Jason Alba & Jesse Stay have written the users' manual for Facebook!

Regardless of why Facebook is the place for you, this book will provide the answers for how to operate. It's a must read for professionals in all industries. If you understand the power of networking, then you need to get on Facebook. if you don't, then you probably need to read another book called "The Emergence of The Relationship Economy" (more on that another time).

What do you think?

Local Social Network Commerce -- taking us back to the old days?

In a previous post, I suggested that local businesses and government services could enrich our lives by taking part in the social networking phenomenon. I was already aware of an application (that's such an inappropriate word given the power it brings) called Business 3.0, that allows you to create a profile of your business, your products and services and sell them on your social network site.

Facebook Pages allow businesses to connect with theirr customers on Facebook similar to the way they connect with their friends. Through a Facebook Page, users can show their support by becoming a fan, writing on the business' Wall, and other actions that automatically generate News Feed stories.
It's designed for all types of businesses:

Restaurants Bars Cafes Health and Beauty Pets

Local Stores Parks Attractions Sports Teams Games

Artists Musicians Politicians Non-profits And many more...

So start your business, build your business profile, install the B30 app, and get busy, right?

What can we imagine with this? I'm thinking a back-to-local movement for businesses who are tired of losing business to the Amazon's of the world. Roll back the local business strategy (before my time) where everyone knew everyone, and those who lived in the town shopped in the town. Could it be that we could see a resurgence in local shopping? Is it time for the Mom and Pop stores that were pushed out by Wal-Mart to push back?

I'm thinking a local presence in my Facebook neighborhood, where the gas station lists their current prices (one can hope!), and the local grocery displays advertised specials. The library can send you a text message when that video you wanted gets returned, and the barber shop posts their mood as "bored, come get your hair cut now).

The local nursery can post receipt of a bunch of new shrubs as a bulletin on their profile, the local newspaper (if they are still around) can have "top friends" based on who gave them the scoop on news, and the local bank can tell all their customers that a new branch manager was hired and they are having a meet-and-greet this afternoon.

Reservations at the best restaurant in town can be made with a text message, the pavilion at the local park can be reserved in seconds, and you can schedule a yard-waste pickup from your pda. Local politicians can share their vision for the community with minimal cost, and the local car dealer can post "just arrived" specials.

The sky's the limit . . . but it's only for those with vision.

What do you think?