Experienced Criminal Justice Professor looking for trend-setting police departments in need of free social media assistance

(not for me -- for my students)

Despite the economic challenges we are facing (or perhaps because of them), the growth of social media use by businesses and organizations continues. Many a company executive is being educated on why they need to blog, what good having a Facebook or LinkedIn account is, and what Tweeting (not Twittering) is.

The problem is, even if they do get it, most don't have the time.

If the marketing or public relations folks are able to convince the executive that having a social media strategy is important, there are two main options -- pay for it or get it for nothing.

Option 1 (paying) will likely start with adding responsibilities to someone who is already on the payroll. In a different economy, this position might be more likely to go to someone with training, but we have to make the ends meet, don't we?

Option 2 would entail finding an intern and trusting them with the reputation of the company. Not many executives are likely to be excited about this option -- even if the intern is in their bloodline.

In most cases, you get what you pay for, or at least you won't get more than what you pay for. Everyone on Facebook or Twitter is not an expert, and everyone who uses these tools successfully for their personal benefit is not necessarily qualified to do so for their company.

So what about the police? We've advocated the use of social media by police organizations to interact with the public before, and there have been some great examples of forward-thinking departments implementing strategies that admittedly don't clearly impact the community reputation of the department.

But there may be a solution.

I have, in any given month, a couple of hundred students in need of exposure to the workforce in the outside world in the profession they are interested in. Many of these are interested in criminal justice, yet almost all have a hard time getting internships. I think most criminal justice departments encounter the same problems.

So I am proposing that each criminal justice department contact each police department within a 500 mile radius of the university. I would suggest a 50 mile radius, but that would not adequately demonstrate the reach of the Internet, now would it?

Offer the police departments a chance to beta-test your 10 hand-picked social media police intern strategists. Set up a Facebook (or Ning) group and set strict guidelines for communication policy, to include a 2 month probationary period where posts have to be screened by a criminal justice professor on the collaboration site prior to presenting them to a department representative for approval. Once the probationary period is completed, the intern will still need to get department approval, but only needs to post a snapshot after the fact, along with a short summary of the logic and rationale if outside the established guidelines.

This process will serve as a test bed for more active departments in the social media space, and allow departments to see the benefits of interaction in the social space with minimal investment.

The primary responsibility of the Social Media Police Intern will be to promote the police department using a variety of social media such as Twitter, FaceBook, MySpace (if they are still around), Blogs, Yahoo!Groups, and related spaces as agreed by the faculty mentor and department representative.

The Intern will be responsible for maintaining the Twitter account with posts reflecting arrest trends, wanted persons, Amber Alerts, and other police information needing immediate public assistance. Approvals for following the department will be made according to pre-established guidelines and approved by the department representative.

The intern should maintain the department's Facebook Fan page, to include promoting events and monitoring communications, and informing the department representative of any problems exposed in the social media domain so the department can determine how to respond appropriately.

Monitoring of police-related communications (comments regarding the department or criminal activity in the jurisdiction) may also be included.

Intern Qualifications: The candidate should be someone with a mix of:

• Strong interpersonal skills
• Effective written and oral communication skills
• Able to work alone, while operating as an integral team member
• Experience using social media in a non-business, personal setting

Interns are expected to work a minimum of 5 and a maximum of 20 hours each week. The schedule will remain flexible and can be adjusted based on the intern’s availability. These internships should be offered for a term of approximately 4 Months.

For more posts addressing the need for social media strategies for police departments, click here.

What do you think?

Texting 911 -- imagine the reply "you texted to 911, if this is not an emergency . . .

please text to the local police text number -- 555-0911 -- or post your non-emergency to our Facebook or MySpace wall or send us a message on Twitter to @yourpolicedepartment."

We noted in Can we text to 911, too? there aren't too many police departments on Facebook, MySpace, or Twitter yet (though there has been some improvement), but . . . I can text the local PD to report a crime via text. We couldn't . . . text to 911 and have Google Latitude (My Location) share your current location with the police (if we choose).

Well now it's possible! (at least texting to 911, in Des Moines)

Black Hawk's dispatch center is believed to be the first in the nation capable of communicating with 911 "callers" via standard text-messaging, a big breakthrough as the country's emergency responders race to keep up with the rapid evolution of human communication.

In the understatement of the year, Barbara Vos, the state's 911 program manager, said:

"A lot of people want to text 911 - we know that"

I just wonder why this wasn't considered early on . . . must not have involved a government bureaucrat -- they know everything about business!

What do you think?

Do you agree that Twitter is the telegraph of the 21st Century?

For those of us who have been using Twitter for some time now (whatever that means, since it's only a few years old), we generally take the limitations for granted. It's no big deal that there's a limit on characters for posts (though shouldn't the limit be the same as for text messages, since that's how many of us get our Tweets?). We develop a routine of acknowledging or ignoring those who follow us, sometimes following them back, and we all go through the new period, where we make a determination regarding the level of Twitter we are able to squeeze into our lives (and still have a life).

But the biggest adjustment for me has been the new language. Why is it that we don't hesitate to tailor our messages to the delivery method? Are we so accustomed to flexibility that we will alter our mode of communication even when there is not a clear reason why?

I think so, and we can blame it on the telegraph.

Do you remember those? The remnants are still around - just go to your local grocery store and look for the yellow Western Union sign. That company (that now owns the lion's share of bankless cash transfers) used to be where we went to get a message across the state, across the country, and even around the world.

If you have always wanted to write a how-to manual for Twitterspeak, you might be able to use this booklet as a template. The Telegraph Office published "HOW TO WRITE TELEGRAMS PROPERLY" A Small Booklet by Nelson E. Ross, in 1928.

So did anyone talk that way? No, and we don't (yet) talk like we Twitter. I will admit that I use some of the generally accepted text abbreviations in my presentations (especially ROTFL) but I've yet to smile and wink with my face in a horizontal position, and neither of these are unique to Twitter.

So, when do we start talking In Twitterspeak?

What do you think?

(see the Daily Telegraph on Twitter)

Like herding cats -- what was on your Christmas List?

I've come to the realization that running multiple blogs in an attempt to compartmentalize my thoughts is akin to herding cats.



Of course it was a good idea, but in order to do such a thing effectively, at some point the brakes have to go on and the shift into organization must be intentional. That said, I have posted recently on the educational retrofitting blog in response to a post by Jason Alba (and elsewhere on the academic side of my life).

Christmas time (sorry, we don't call it the Holiday Season here in the South -- that will happen long after the second amendment gets changed :-) was good, and I just learned that it was good for publication as well. Our book The Emergence of The Relationship Economy (more here & here) apparently sold well in December. I must say I wonder whether it was more for enlightenment or necessity.


It took most of 2008 for much of what we were suggesting to catch on and be (slightly more) mainstream, so that could have been part of it. The other possibility is that we as a society, especially after the tactics used in the election, are realizing that social media doesn't just have a place in the world, it is a huge opportunity for many people who are stuck in the void between having time to reach out to established friends and making new ones and the need to maintain a massive productivity level.

Not being able to determine which is more important, I'd like to get your opinion(s).

Is social media "catching on" in your life and the lives of those around you? Do you still get that look from people when you mention Facebook, LinkedIn, YouTube, Twitter, and the like?

What do you think?

The brilliance of "getting it" with YouTube, Twitter and more

I had two experiences recently that have solidified my conviction that doing it "the old way" is a really good way to lose cool points. As someone who thrives on cool points (the father of two teenage boys and a college professor), these revelations benchmark an appropriate place in my learning.

The first experience that I learned from was the 2008 Beijing Olympics, brought to us in the United States by NBC. I believe I watched more of the Olympics (so far, anyway) this time than any other, though I haven't yet figured out why. I realized that something just wasn't right, but I kept coming back for more.

I suspect it had something to do with just coming off a fairly intense productivity push, to be followed after about three weeks (perfect timing) by another. It might have been the "most spectacular opening ceremonies in history" though I did not see them. It's possible that it was the record-setting gold medal quest by Michael Phelps (I was a swimmer as a young boy about the time that Mark Spitz was setting the previous record). I doubt that it's because the gymnastics judges have a clue what they are doing (I won't even get into what I think they were motivated by when they ripped not one, but two Americans off in favor of Chinese gymnasts).

When I saw danah boyd's post on Olympics 2.0, I knew I had identified the problem.

As danah noted, for those who don't want to be stuck on the arbitrary schedule of NBC producers, it would be nice if somewhere we could get real-time feeds (I would settle for just-recorded video) of the events. I think we have figured out that there are some that would still be excited about watching the recorded event for the first time, but for those who are addicted to now, it would have been a great idea to demonstrate the technology capabilities of the 21st Century. And yes, I would accept this option for a fee. Thanks, NBC, for giving us an example of the "old way." Aren't you partnered with Microsoft on many fronts? That explains a lot!

The second experience was much more cutting edge. My son rented (the old-school way, from a bricks-n-mortar Blockbuster store) a copy of the movie Never Back Down. I wasn't too excited about the movie when we started watching it, as I am not a huge advocate of people beating each other up for the sake of seeing who can incur the most mind-numbing, near-fatal injuries, but I agreed to watch the movie. The story line was actually pretty enticing, the language and shown violence were somewhat limited, the subtle message was decent and the acting wasn't the sub-B-rated junk I expected.

But the grasp of powerful marketing strategy was phenomenal!

During each fight, and many other places throughout the movie, you see people with mobile phones shooting pictures and videos. Periodically, you can see an actual video camera in use, but it's relatively small and operated by a teenager so you know it's probably digital. Now, that sparked my interest, but the next logical thought was "what are they doing with those?" There were a few shots where one person stood next to the other and played the video on the device that captured it, but I wanted more!

The movie ended, and we moved naturally into the clips at the end that were cut, re-shot, etc., and I saw it. A montage of YouTube videos and responses that showed exactly what goes on in the world (not the stuff that Directors and Mega-companies think goes on). There was a conversation, in real time, using multi-media, to talk to others about life experiences. Videos on Youtube (and probably others) were portrayed in the air, in no particular order, with text comments in follow up . . . and people were having conversations!

Imagine what NBC could have done with that! What if, in real time, we could watch AND discuss the adventures of Michael Phelps, Nastia Liukin, Shawn Johnson, Rebecca Soni, Dalhausser and Rogers, Walsh and May-Treanor, and of course the U.S. men's basketball team. How much traction could they have gotten if they handed off back and forth between their website and "live" or at least big screen coverage? What if instead of watching a mind-numbing video of the marathon or what seemed like hours on the rowing the announcer slipped over to the comments (screened and filtered, of course) on their blog?

And what if they mentioned the conversations on Twitter(see @olympicnews or @OlympicsBlog, or the list of olympic medals there from @olympicmedals?

What do you think?

Amber Alerts using the Social Web . . . at least somewhat

It's been my experience that government and quasi-government agencies are always the last ones to figure out the technology that helps them accomplish their mission. For the most part, my impression has not changed, though more and more I am seeing a glimmer of hope.

There are police officers , emergency management personnel, homeland security employees, and firefighters on LinkedIn, Facebook, MySpace, and several of the other social networks, and more and more poised to enter The Relationship Economy.

From my time in the criminal justice field (and discipline), I have developed an outside the walls network of thousands of these folks (they are "connected" to me in the address book on my computer, and frequently post on my old-school wall known as an inbox while CCing others). I have seen a select few (and growing) number of folks over the past 15 or so years adopt (and adapt to) the various iterations (is that spelled right?) of communications technology and I am often impressed by their progress. In fact, the friend I mentioned in 4score and . . . how would Lincoln do on Twitter?, where I observed that the combination of my time working for the government and my legal training and my current focus on education was not a good breeding ground for brevity, works in this very field.

In the recent past, though, I have seen a more useful (my opinion) adaptation and implementation, and have noted police and fire departments using Twitter, the microblogging service that feels a lot like a mashup of instant messaging, chat rooms, and 2-way radios. I first noted that three police departments were on Facebook (update: there are now five) and two (there's now a third, but no posts yet, though they have 5 followers) are on Twitter. I made some suggestions in our recent book that police departments could find innovative ways to communicate with the communities, and I have been impressed with those who are (and I am waiting patiently for the tens of thousands who are not). I delved a little deeper into a hypothetical scenario in the post on Social Network Commerce.

I have noted also that a fire department is Twittering (update: Now there's a second). The @LAFD has a very active presence in the Twitterverse, and they add followers by the day (you can follow them, too) though they are only following one. And I just realized that there are nine (yes, 9) Fire Departments on Facebook -- wow!

And today (Wednesday, April 30, 2008), while Twittering with Chris Brogan (@chrisbrogan), I learned from @wscottw3 (yeah, the Comcast guy) that Amber Alerts are on Twitter, too - see @amberalerts. I knew that Jason, with Herban Media has had an Amber Alert application on Facebook for a while, and our local (Nashville) media does a decent job of putting the alerts out, but Twitter seems to be the perfect place for them (especially since they just received another infusion of funding).

I don't know that the @amberalerts on Twitter are from an official site, but the program is a Department of Justice Initiative, and before now, I had only seen the Transportation Safety Administration getting involved (other than covertly) in the social web. The only problem with this demonstration is that @amberalerts hasn't seen a Twitterpost since three months ago. I suspect that's not reflective of the most recent Amber Alert . . . but it's the thought that counts, right? I did find that the @Amber_Alert Twitter Feed is directly from the national website DM, so make sure you follow the right one!

What do you think?

BTW - I promise to make my next post on something unrelated to Twitter . . ..

The COMcast ic forecast -- chance of storms

. . . with possible improvement if COMmunication improves

Jay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement of service and innovation of propositions to their customer base, both personal and business. He suggests that they could be customer service trend-setters and thought leaders, which would be a great improvement over their current ranking by a 2007 J.D.Power survey, that ranked Comcast second-to-last only to Charter in customer service for cable and satellite TX providers. Bob Fernandez, in article in The Seattle Times that Jay quotes, discussed this survey, and noted that in the February issue of Consumer Reports, Comcast ranked ninth of 10 big telecom companies. It was sandwiched between Time Warner Cable, at No. 8, and last-place Charter Communications.

I first got engaged with Comcastic customer service with a post by a (local to me) Nashvillian, named Mark Kerrigan, in a fabulous demonstration of the use of webtime by corporations. Mark was frustrated by the local Comcast office's attempts at customer service, so he went to the best distribution channel he had available -- his blog. Mark had a follow-up appointment (after a three day wait) scheduled from 8-11 AM. He wrote, the breakdown in communication became apparent when someone from Comcast called at 9:28 on the day of service to “remind” us that we were scheduled to have a service tech come out between the hours of 12 and three! I read that post and thought, "good for him, he's demonstrating the communication style needed in The Relationship Economy -- talking out in the open." And the next day, Mark blogged again, and it blew my mind (not that he's not that frequent, but what he was writing :-). Mark reported a phone call from Frank Eliason,with Comcast Corporate. Mark explained how it felt to know he was speaking with someone who could actually do something about the service (or lack of service) provided.

Shortly before this, I had been working with Mike Orshan to start a series of initiatives called The Conversation On . . ., on Facebook, and we had posted the first 50 or so companies from the Fortune 100 (and begun a website, too) to try to organize "the good, the bad, the new, the old, the newsworthy and the hopes regarding the United States number 84 company in revenue." Seeing an opportunity for traction and momentum, we pushed the Comcast group to the front of the line for development. Check out the Facebook Group for more -- if you join, you could be member number 440!

But webtime wasn't over yet with the Facebook group addition . . . the Comcastic Twitter initiative had just launched. Two Comcastians, known as @wscottw3 and @ComcastCares (Scott Westerman and Frank Eliason) started responding to Twitterposts by Comcustomers (who were "venting" about Comcast) like they were personal account managers. I saw a variety of high and low-profile technology folks being helped, and even saw some Twittered follow up posts. Take a peek at how messages are passed on Twitter by @mjlambie, @chrisbrogan, @bloggersblog, and @jowyang. if you aren't familiar with this technology. You can see more at The Comcast Tweet Scan. Scott and Frank are doing so well in addressing the issues that they are getting referrals for both customer service and strategy!

So yes, Jay, I think Comcast can reverse the storm.

They were #84 on Fortune's list (they are #79 now)and they have one heckuvan Internet presence, too! Alexa.com Site Stats for comcast.net show Comcast.net has a traffic rank of: 123 (wow - they were 223 on March 20), and they have been online Since: 25-Sep-1997. But it would take a transition, no, a company-wide transformation, to relationship-based customer serving. As we noted in a previous post, relationship building for businesses seems almost counterintuitive. Back in the day, Customer Relationship Management was the practice of leaving the house, stopping for a cup of coffee at the local diner on the way to work, taking a break to visit with your neighbors who happened to be long-time customers, and generally engaging others in conversations about anything and everything. And that, in webtime, is what it will take to divert this storm.

So how do you engage your customers in webtime? You can use simple tools, like this mini-mashup I got from Steve Rubel to check customer service posts for Comcast (or the company of your choice). You can also search the blogosphere . . . Technorati has 541 blogs listed in a search for Comcast in their aggregated blogs, alone. Now, many of them could be spammer sites, but they all tagged their main blog with Comcast, and at the time this was written, there were individually 2,864 posts tagged with Comcast on Technorati (this should make it # 2,866 if Jay tags his).

But searching these sites, whether manually or automatically, is not the solution. There must be something better!

Imagine a public access portal set up strictly for Comcast communications. In that portal is a live blog collector and a live Twitter stream (among other cool tools). The posts are searchable, sortable by keywords, and threadable. A potentially disgruntled Comcustomer finds the portal (shouldn't be too hard with the search tool of choice) and searches for their specific issue (no service, delay in responding, blocked file transfer, late technician, etc.). They locate an ongoing thread, and see that others, perhaps others in their area, are experiencing the same problem. In this example, the threads will serve as a FAQ section that is updated in real time. Instead of making a new call or sending another email, the Comcustomer can say "me too" by tagging the post or thread with their location or adding a simple comment.

If you really want to kick your imagination into high gear, envision a webcam of the technician speeding to your location . . . That's the webtime way!

What do you think?

Disclaimer: The author is not a subscriber to any cable or satellite TV provider, and has not been one since 1990. Though this may indicate that he does not know much about these providers, it does not indicate that he's unable to know a storm when he sees one. And this, my friends, is a storm!

comcastcares

4score and . . . how would Lincoln do on Twitter?

I received a call today from a friend who asked for assistance in brainstorming a two-and-a-half hour presentation on a topic she was very familiar with. She doubted that she could keep the attendees' attention for that long, though she knew the material.

My first suggestion was "engage them."

So how's that done? First, you have to get their attention. Next, you have to have something they are interested in. Finally, you have to find the intersection of what they know and what they are comfortable talking about in public. Combine all this with getting them to talk more than you, and you have a winning formula for interactivity!

As long as you keep it brief.

I'm not a natural at this. Many of my colleagues (see either my LinkedIn profile or my Hotlist for some examples) will tell you that the combination of time working for the government combined with my legal training and my current focus on education is not a good breeding ground for brevity. As an introvert, I don't necessarily enjoy the time where I am the only one talking, but I do know how to tell you everything I know about (your topic here) in 3 hours or less. But I recognize that brevity is good in this fast-paced, attention deficient world.

Can you feel my my pain?

I learned from Brian Solis, that technology and thought leader extraordinare Stowe Boyd has begun training others on brevity. Stowe told the world that he is posting a schedule of the times that he will make available for meetings with companies at the Web 2.0 Expo, and he is not going to accept email-based proposals to meet, only Twitpitches.

Twitpitches? That means 14o characters or less to get his attention? Is that possible? The title of this post is over half that long! Sarah Perez from ReadWriteWeb credits Stowe as the inventor of Twipitches . . . so who is going to start the training program?

Brian says he knows that it’s a huge amount of work to shift from a blast mentality to a one-on-one pitch regiment. . . it’s time to change things up. Make the time to invest in relationships with those who can help you tell your story.

Wow! So in order to build relationships with some people, we have to take less of their time? That sounds a lot like a digital elevator speech.

So I got to thinking, how would Abraham Lincoln have pitched the Gettysburg address on Twitter? (the original is here -- it's 271 words -- I'm not counting all the characters)

Here goes:

87 yrs ago we sed all menR equal-Now weR fighting. Lets honor the dead so this nation under God is free & govt of by & 4 people won’t perish

What do you think?

Claiming your LinkedIn profile on Technorati -- is there a reason?

I learned from @ProBlogger (AKA Darren Rowse) that Technorati made it possible to claim your Twitter account. I went through the process, the most technical of which was extracting the URL from the the pre-designed html code and posting it on Twitter.

And then I got to thinking . . . I have used LinkedIn for a lot longer, and it has a lot more information . . . why not see if I can claim my LinkedIn profile?

Well, I did it. It's as simple as providing Technorati with your LinkedIn public address (mine is here) and then inserting the web address they give into your profile page (I added it to my summary).

Now I just have to figure out whether that's something that will be productive. There are only 4,456 Twitter accounts on Technorati at the time of this post, but it appears there may be only a few on LinkedIn.

And yes, I realize that neither of the above are ranked very high, but I am having fun, and the day ain't over yet!

(and I bet you are going to try one of these out now that you are finished reading this post).

What do you think?

Twitter catches on Fire

In an earlier post we saw that a few police departments had begun experimenting with Twitter . . . And now we see the fire departments Twitter, too!

Thanks to Grant Griffiths for his post in the Twitterverse! Grant runs one of the best blogs out there for those who do freelance work. Others covered it previously, but I wasn't connected to them, so I didn't get the message (there's a message there).

In Governing/December 2007, : Ellen Perlman's (Tech Talk) writes "For the department, twittering is an easy, free way to get important information out to the public. If, in the aftermath of, say, an earthquake, Los Angeles wanted to send out a boil water alert, one message could alert millions of people instantly. 'It's even better than the Goodyear blimp flying around,' says Humphrey, who also serves as the department's public information officer."

I can see the value for fire departments. Apparently, though, me and the LAFD and perhaps Ellen are the only ones who can.

In a search of Twitter for subscribers describing themselves as "fire department," the LAFD was "Results 1 - 1 of 1." Now it's possible that there are departments out there who just haven't listed themselves the right way (it's all public access, so like the yellow pages "fire department" would be the most logical).

There are plenty of users with the word "fire" in their name or description, like @SilverFire, @theCOLORofFIRE, @FireAngel, @StrangeFire, @iFire, and @Nuclear_Fire, but the majority haven't posted an update (indicating a lack of participation) in several months. There was one for California Fire News (@CalFireNews), but they appear to be just getting started, so if you would like to follow them that might help get them motivated!

Here's just a sample of the LAFD Twitter posts. Can you see the value in getting these on your mobile phone?

*Greater Alarm Structure Fire* 15222 W. Stagg St.; TG 531-H3; FS 90, 1
story commercial warehou... Read more at http://tinyurl.com/4wupzj

*UPDATE: 4630 N. Cerro Verde Pl.* Small fire starting in a pool house,
spread into approx. 1/4 ... Read more at http://tinyurl.com/53sz73

*Brush Fire* 4630 N. Cerro Verde Pl.; TG 560-H4; FS 93, Small amount of
brush burning behind a ... Read more at http://tinyurl.com/423gx7

*UPDATE: 120 E. 8th St.* Incident possibly caused by small fire in
electrical vault. DWP on sc... Read more at http://tinyurl.com/47arxg

Granted there are a lot of leading edge tech-aware folks in the Los Angeles area, but how 'bout some of the other large (and relatively progressive in a technology sort of way) metropolitan fire departments? Off the top of my head, given what LAFD learned, I would say New York, Chicago, Atlanta, and Houston would be prime candidates. Personally, I would think Nashville would also jump into the mix, but . . .

So you can check how many are participating long after this has posted, here are a couple of self-updating links. These will identify mentions of the quoted words on Twitter.

• Search for the term "Police Department" in conversations on Twitter


• Search for the term "Fire Department" in conversations on Twitter


• Search for the term "Police Department" in users on Twitter


• Search for the term "Fire Department" in users on Twitter

What do you think?

Dear John, Where's the Beef?

There's been recent news in the social webspace about not one, but two marriage proposals on the micro-blogging site Twitter (more discussion here). But marriage is only one demonstration of the relationships that can be strengthened with the support of the social web. It is about the relationship, but do we really understand how that works?

I found this little gem thanks to Doc Searls, who received it from Keith Hopper.

Don't read any more until you watch this (it's short - under two well-invested minutes):

The Break Up
by geertdesager

As we wrote in The Emergence of The Relationship Economy, all business requires a medium of marketing, communicating, and selling means that drive customer awareness of the business proposition. Where companies screw this up is their focus ONLY on our awareness by failing to find the right balance between marketing, communicating, and selling.

Perhaps the perspective needs some adjustment -- let's look at it as a "communication sandwich," where marketing and selling frame the communication. Companies can bring their intent to the communication -- consumers are OK with that -- it's nice to know what the other person aims to get from a relationship, but we're getting to the point where we are wondering whether there is marketing just for the sake of marketing? Wendy's (provider of very excellent hamburgers sandwiches) had a commercial a while back that asked "Where's the Beef?"



In a communication sandwich like we've had for many years now, we should be asking the same thing!

So how can we get that message to the companies who keep pushing their products and services on us, without so much as a real follow up?

Perhaps we should just walk out on them and take our business elsewhere . . .

Is it that easy? Do you think they'll get it? NO!!! Not without a united effort by the people formerly known as the audience . . . we touched on the need for new strategies in our post on marketing in The Relationship Economy. Remember the peanuts that brought Jericho back? Well, that campaign worked (though not for very long), but this one is different, and it won't cost you money.

How 'bout this?

. . . go to as many company feedback sites as you can in the next 7 days.

Post something like this.


I (and a lot of people like me) have been trying to convey our sincere desire to have a real relationship with those who provide products and services for our consumption and enjoyment. The benefit of this relationship for you is that you get to know EXACTLY what we need, not only what you think we need, based on your research, focus groups, and late-night brainstorming with people who are so entrenched in the marketing model of the 20th Century that they wouldn't know a real conversation if one bit them on the nose. We want you to know what we need, when we need it, and why . . .

If you really care about our relationship, please invest two minutes and three seconds in it, by watching this video - http://bringtheloveback.com/2007/05/16/mdas_europe/

Sincerely,

Yournamehere

What do you think?

P.S. A hamburger is first a sandwich . . . verify here.

Can Candid Camera make a comeback?

As you may have seen from my post on the Retro-Education blog, I have recently figured out how to take a slideshow and turn it into a video. There's probably an easier way to do it, but I have it down to a science (if you want a how to, I'll get to working on that soon :-)

But the bigger question is WHY did I see the need for this anyway . . .

With Google's YouTube Video running so Hi def lately (almost 52 million visitors per year as of October 2007), the numbers are surely stacking up, and they are making good Cents (sic) . . .

. . . and with companies like GoYoDeo launching their cutting-edge interactive site personalization tools (my term) that allows anyone to publish their personal video content ON TOP of their blogs, social networks and websites (for a demo, check this out -- for an imagination stimulator, go here) . . .



. . . and LinkedIn, MTV, and Beet.tv doing video interviews to supplement their Internet presence . . .

. . . and now animoto is making it so simple to create flash-bang videos with lots of buzz (if you haven't seen their stuff yet, run over there now!) . . . it appears that this whole video thing may be catching on . . . ya think?!?!?

I'm not talking about the paranoia-laden concerns that could be caused by the press (the BBC to be exact) where a teacher was secretly filming lessons she taught, I'm talking about the use of video for a majority of our non-in-person (or video conference) communication. I'm talking about the only person I know who has never owned a computer (a friend since grade school) will be able to communicate the great ideas he has to more than just those who answer the phone when he calls (he does do mobile text-messaging, maybe I should set him up a Twitter account :-). I'm talking about the use of video for more than just passing around shots of the latest Go-Daddy Super Bowl blunder.

Part of me is concerned that we'll be dumbing down the future generations, but it's possible that we'll be giving them another avenue for self-expression (I know, they've been doing this stuff for a while). And for those who simply can't (or won't) learn how to type . . . welcome to the Internet . . . come on in, the water's fine!

So can we expect a return of the peeping-Toms of Candid Camera? Though the show (on it's return trip) hasn't been around for three years, does that mean this kind of activity hasn't permeated our culture? I'm thinking it has, and I'm thinking we haven't seen the end result yet. When portable video cameras can stream better than mobile-phone quality videos through the metropolitan wi-fi, I think it will be time for all of us to wear wigs and shades . . . until then, let's have some fun!

What do you think?

Everything I ever knew about Twitter (as of 4PM this afternoon)

If interested in Twitter discoveries and more, check out the Retrofitting the Education Space Blog post -Yesterday's technology today.