Today I concluded a multiple-session meeting with a company that we were considering a partnership with, and I was reminded of a story I used on many a sales call back in the day . . .
Ben went to visit his neighbor, who had a front porch that extended across the entire front of his house.
On the porch sat the neighbor's dog, howling . . .
whooo-whooo-whooo
Ben asked his neighbor what the dog's problem was . . .
whooo-whooo-whooo
The neighbor said, "he's sitting on a nail."
whooo-whooo-whooo
Ben asked why the dog didn't just stand up instead of howling
whooo-whooo-whooo
The neighbor said . . . The nail don't hurt bad enough yet . . .
Does your nail hurt yet?
Friday, March 28, 2008
The Nail don't hurt bad enough
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2 comments:
Brilliant. And very, very true.
Sometimes I wonder just how much someone's nail has to hurt before they'll even start howling, let alone stand up and move...
Well doc, I am glad that you pulled this great story from "back in the day" because with your permission I am going to be using it frequently.
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