Monday, February 11, 2008

What are the economics of relationships in The Relationship Economy?

In order to grasp the economic value of relationships, let’s take a look from a business perspective.

Kevin Kelly's Customer Control
Kevin Kelly (1998) suggests business owners:
1) Create what the customer wants
2) Remember what the customer wants
3) Anticipate what the customer wants
4) Change what the customer wants.

Before you judge the message, consider it in the context of a hybrid type of business, not a traditional business, and not a business in The Relationship Economy. Kelly’s message indicates that businesses control the relationship – do they? In The Relationship Economy, it will be the consumer that holds the controls, and they will hold the economic power, as long as they demand it.

Go Daddy's Money Spots
In a recent media censorship challenge, Fox Television rejected an advertisement that included references to a slang term for a woman’s “private parts.” The ad, at Go Daddy Hot Spot, was one in a history of risqué ads that seemed to get more “exposure” than they would have had they been aired.

Go Daddy had issues in previous years but apparently isn’t getting the message . . . Or are they?

The company proudly lists the timelines for ad rejection from 2008, 2007 and 2006 on their website, and many bloggers have covered their adventure.
But only one that I found shows data to indicate that this was a bad move:

What do you think?

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