I first was acquainted with Facebook as a college professor, when I realized that about 85% of the students communicated with each other not by email, not by telephone, but by messages on Facebook. I signed up, set up my profile, and wondered . . . now what?
Have you ever been invited to a party where you couldn't find anyone you knew and had no clue what the conversations were about?
(see previous post for more particulars)
It truly felt like everyone was speaking a different language. I knew that I was in the right place, but I had no idea how to find the people I knew or how to talk to the ones I could see. I was able to get pieces of information here and there, but no one had all the answers . . . until now.
Jason Alba & Jesse Stay have written the users' manual for Facebook!
Regardless of why Facebook is the place for you, this book will provide the answers for how to operate. It's a must read for professionals in all industries. If you understand the power of networking, then you need to get on Facebook. if you don't, then you probably need to read another book called "The Emergence of The Relationship Economy" (more on that another time).
What do you think?